SMD Shoes Showcases Functional Footwear Expertise at Hangzhou Cross-Border E-commerce Expo, Empowering Global Supply Chain

With over 20 years of specialized manufacturing in performance sports shoes, empowering global sellers with premium Chinese supply chain solutions.

From November 28 to 30, 2024, Xiamen SMD Light Industry Co., Ltd. presented its full range of professional athletic footwear at the Hangzhou International Cross-Border E-commerce Expo.As China’s premier annual event for cross-border e-commerce, this year’s exhibition centered on the theme "Curating Premium Source Factories, Connecting Cross-Border Talent," transforming the Hangzhou Grand Convention and Exhibition Center into an unprecedented platform for industry ecosystem collaboration.

1. Record-Breaking Scale, Spotlight on Source Factories

The expo gathered 500 source factories from 20 industrial clusters across China, alongside 100 cross-border e-commerce service providers and 20 leading global e-commerce platforms.Exhibitor numbers and exhibition space expanded by over 50% compared to previous editions, attracting tens of thousands of professional visitors during the three-day event – underscoring Chinese manufacturing’s core advantages in the global cross-border landscape.

Key exhibition zones included:

- Cross-Border Brands & Manufacturing Zone: Covering footwear, apparel, bags, and sporting goods

- E-commerce Platform Zone: Featuring Amazon, Temu, SHEIN, and other top platforms

- Service Ecosystem Zone: Full-chain providers including logistics, payments, and overseas warehousing

- Live Commerce Zone: Innovative cross-border livestreaming technologies and solutions

2. SMD’s Functional Footwear Matrix: Benchmark of Chinese Manufacturing in Performance Sports

Xiamen Smida Light Industry Co., Ltd. showcased its two-decade expertise in professional athletic footwear, emerging as a star exhibitor in the ODM/OEM sports equipment sector:

- Core Categories: Cricket shoes, badminton shoes, hockey shoes, weightlifting shoes, and other performance-driven footwear

- Technical Features: Advanced cushioning systems, torsion-resistant support structures, lightweight material applications

- Manufacturing Edge: International-standard quality control and flexible supply chain solutions

The product lineup precisely matched high-demand cross-border sports categories, drawing buyers from Europe, North America, Southeast Asia, and beyond for in-depth sourcing discussions.

3. Talent-Industry Synergy: Policy Innovations Draw Attention

The expo’s inaugural talent matchmaking segment delivered significant results:

- Cross-border industry-academia recruitment events attracted 45 employers and over 1,500 university graduates

- Leading institutions including Zhejiang Gongshang University and Zhejiang University supplied interdisciplinary talent

- Hangzhou introduced new policies for foreign talent: College diploma + 6 months’ experience qualifies for 1-year work visas

Multiple foreign students with livestreaming expertise secured onsite job offers – building international talent pipelines for cross-border enterprises.

4. Industry Shift: Domestic-to-Global Transition Accelerates

Key transformation trends dominated the expo:

- Traditional domestic e-commerce service providers rapidly expanded cross-border operations, with companies like Hangzhou Leqi launching full-chain globalization services

- Overseas influencer marketing surpassed in-house anchor teams as preferred customer acquisition method, boosting efficiency by 50%+

- Tax authorities established onsite service booths explaining cross-border "duty-free policy for non-VAT invoices"

Independent stores, emerging market expansion, and multi-platform operations emerged as the triple growth engines – aligning with SMD’s strategic direction for global brand development.

Conclusion

The Hangzhou International Cross-Border E-commerce Expo not only bridged Chinese manufacturing with global markets but also upgraded the entire ecosystem through talent development, policy innovation, and service empowerment.