The Critical Role of BIS Certification in Footwear Imports: Your Gateway to the Indian Market
May 22, 2025
Why BIS Certification Matters
Since July 1, 2023, India has enforced mandatory BIS (Bureau of Indian Standards) certification for all footwear imports and domestic sales. This regulation covers 24+ categories, including rubber boots, safety shoes, sandals, sports shoes, canvas shoes, and solid rubber soles. Products without the ISI mark cannot be manufactured, imported, stored, or sold in India—non-compliance risks seizure and legal penalties under the BIS Act, 2016.
Industry Impact: Crisis and Opportunity
The abrupt implementation has disrupted supply chains:
- Financial losses: In Agra (India’s footwear hub), ~2,000 factories face ₹2.5 billion in frozen capital due to 350,000 unsold pairs.
- Operational paralysis: Manufacturers report warehouse pileups (10,000+ pairs per factory), cash flow shortages, and inability to pay suppliers.
- Global ripple effects: Nepal’s largest footwear brand, Goldstar Shoes, idled production and laid off 1,200 workers after exports to India halted over BIS delays.
For compliant brands, however, BIS offers competitive leverage. Certified products gain consumer trust through verified safety and quality, opening doors to India’s $15.7 billion footwear market.
Practical Guide to Efficiently Obtaining Certification
Significant Differences in Certification Cycle and Costs:
First, for cases requiring factory audits, the cycle is approximately 6 months, with estimated costs exceeding RMB 90,000. The steps are: application submission → sample testing → BIS factory inspection → post-certification supervision.
Second, for cases not requiring factory audits, the cycle is approximately 2 months, with estimated costs exceeding RMB 20,000. Only sample testing is required (applicable to certain product categories).
Key Risks to Avoid:
- Material delays: Ensure all test reports, factory qualifications, and technical documents are prepared in advance.
- Non-compliant labeling: The ISI mark must be permanently affixed (e.g., via embossing, printing, or etching).
- Post-certification supervision: BIS conducts surprise inspections (e.g., in May 2025, BIS seized uncertified toys worth 143 million Indian rupees from the warehouse of e-commerce platform FirstCry).
Strategic recommendations for exporting companies
- Preparatory steps: Confirm whether the product falls under the Quality Control Order (QCO) scope. Leather/polymer footwear rarely qualifies for exemptions.
- Local collaboration: Engage an Indian agent to coordinate with BIS—overseas manufacturers (especially Chinese factories) often face approval delays.
- Allocate sufficient time: Initiate the process 6–7 months in advance. While the QCO for certain chemicals has been extended to March 2025, footwear regulations remain strictly enforced.
Future outlook
While BIS certification aims to elevate industry standards and block substandard imports, its complexity exacerbates the burden on SMEs. Companies that proactively prepare for compliance will secure market access, brand credibility, and the long-term benefits of this fastest-growing market in Asia.
Strategic Advantage: Our BIS-Certified Manufacturing Hub in BangladeshFor global brands seeking a seamless entry into the Indian footwear market, our state-of-the-art manufacturing facility in Bangladesh stands ready as your certified partner. Having successfully secured BIS certification across multiple footwear categories, we offer a turnkey solution that eliminates compliance barriers and accelerates market access. Leveraging Bangladesh’s cost-efficient production ecosystem and duty-free export privileges to India, we ensure timely delivery of quality-assured products bearing the mandatory ISI mark. Partner with us to navigate regulatory complexities, minimize certification risks, and capitalize on Indian footwear opportunity—with no operational delays or hidden compliance costs.